The Hollywood Museum: Joseff of Hollywood
Season 1, Episode 004
Images courtesy of The Hollywood Museum
In This Episode
Episode Description:
Founded in 1928 by Eugene Joseff, Joseff of Hollywood has been providing jewellery rentals to movie studios since the Golden Age of Hollywood. Remarkably, Joseff of Hollywood has maintained over 200,000 pieces in their ‘Studio Collection’. A source once reported that up to 85% of the jewellery seen on the silver screen throughout the 1930’s and 1940’s was provided by Joseff of Hollywood. Today, the company lives on, still owned and operated by the Joseff family. A large part of the rental collection is still intact, and the family continues the work started by Eugene and Joan Joseff, renting jewels to productions, as well as continuing the brand’s retail line.
Located in the historic Max Factor Building, The Hollywood Museum is a 501(c)(3) non-profit with an extensive collection of more than 10,000 treasures showcasing more than 100 years of film founded by philanthropist and history lover, Donelle Dadigan. The Hollywood Museum’s latest exhibit – Joseff of Hollywood Vintage Movie Costume Jewelry – highlights pieces from the Joseff collection vault, sharing them on public view for the first time. Guests are invited to view Marilyn Monroe’s intricate diamonte bracelet from How to Marry a Millionaire and Gentlemen Prefer Blondes, the brooch accented with pearls that Billie Burke wore as Glinda in The Wizard of Oz, a necklace worn by Rita Hayworth in Gilda, Clark Gable’s Carnelian and gold watch fob from Gone with the Wind, and much more.
The Joseff exhibit is a true glimpse into the glamour of Hollywood’s Golden Era and the iconic brand that helped define it. In this episode of Classic Movie Club, Donelle Dadigan, Founder/President of The Hollywood Museum, Tina Joseff, President & CEO of Joseff of Hollywood and Kristin Joseff, Managing Director of Joseff of Hollywood join Film Review to share insights on the height of Hollywood glamour.
Resources
The Blondes Only Room, Courtesy of The Hollywood Museum
Additional Notes:
Music: Hollywood Hop, Earl Hines and His New Sound Orchestra (LA, Jul, 1954)
CC0 1.0 UniversalCreative Commons License
